How Audi automated thousands of career-related requests with an HR Chatbot.

Audi HR Chatbot James

The Company.

AUDI AG is a German automobile manufacturer based in Ingolstadt, Bavaria. Audi is part of the Volkswagen Group and is one of the most successful automobile companies in the premium segment.

The Channels.

Web chat.

The Challenge.

As an international company, AUDI AG has thousands of visitors to its career website every day. Hence, Audi needed a high-quality solution to support HR inquiries about careers at Audi. The Audi Interaction GmbH, an AUDI AG company, was commissioned to implement a scalable, AI-based chat solution to manage HR-related queries and make it as easy as possible for users to find the right information. Audi also has many international applicants outside of Germany, so the goal was to integrate a solution that could switch between different languages.


Automation rate.


Chats per month.

The Solution.

Audi implemented e-bot7’s hybrid agent+AI solution. The AI-based Chatbot James supports service agents in answering recurring inquiries about HR-relevant topics such as the application process, apprenticeships and internships.

For applicants, the first impression is an important prerequisite for whether they even apply for a job at the company. In times of a shortage of skilled workers, a chatbot on the career website can offer an enormous competitive advantage. By using an AI chatbot that learns with every interaction, Audi was able to provide a better application experience 24/7, as Chatbot James answers queries within seconds, drastically reducing the waiting time for users. This also frees up the HR team to address more complex inquiries and guides users through information on career pages faster and more efficiently. Chatbot James can answer questions in German and English to help users from all over the world.

e-bot7 HR Chatbot James Audi

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    e-bot7 Case Study Audi