Category: Insights

They are considered volatile, hard to impress, well-educated, easily bored and the first generation of the so-called digital natives: millennials. For companies, it is challenging to address their individual expectations and needs with a uniform marketing strategy. Additionally,  the fragmentation...

Germany is one of Europe’s leading SaaS powerhouses, enticing a handsome capital and a promising market to see growth. Home to various fostering innovations and a multitude of global success stories over the last couple of years, Germany has shown...

Robots are taking over the world because they have simply become too intelligent. They have constantly evolved and were finally superior to humans. This is a future scenario that can be seen in many science fiction blockbusters, but to what...